As organizations further embrace the cloud paradigm and deploy more applications to the cloud in 2016, web application monitoring tools need to continue to evolve to serve a growing and more demanding marketplace. Moreover, the metamorphosis of web applications into a complex hybrid of web and on-premise is expected to accelerate in 2016.
As industry reliance on web applications grows, the need for cost-effective solutions that ensure web operations, and protect online company reputations and revenue streams grows with it. Web application monitoring tools, which constantly survey web apps for availability issues, performance bottlenecks and maintenance alerts, have emerged as the most cost-effective solution.
The Benefits of Web Application Monitoring
In their simplest form, web application monitoring tools perform three main functions. First, they monitor web applications for basic network and webpage availability and uptime. Second, web monitoring tools function to ensure the functionality of a web application (such as a shopping cart process) is running as expected. Third, web application monitoring tools continually monitor and report on performance issues, so WebOps can constantly remain in control over the larger picture and quickly drill into individual web application issues and address performance bottlenecks.
Because they are generally managed and deployed by IT departments, most companies had addressed web application monitoring as a siloed technical strategy, rather than a business decision. However, as web applications are increasingly tied to key performance indicators (KPIs) and long-term business strategies the importance of performance solutions, like web application monitoring, has increased within companies.
The tie between company KPIs and web application monitoring include at least four key areas of benefit, including:
- Saving time and money: Typical on-premise applications have a piecemeal approach to monitoring. With their dependence on developmental updates, traditional monitoring technologies are expensive and time-consuming. However, because newer solutions are cloud-based and follow the SaaS paradigm, these new web application monitoring tools are more cost-effective and reduce the headache associated with installation, deployment, and maintenance. Increasingly, web application owners are further reducing costs by integrating web monitoring tools during the development phase itself.
- Improving customer service: Before web monitoring tools came along, most businesses relied on a mix of internal resources, customers, and pure chance to identify performance issues with their web applications. Often, this resulted in embarrassing situations for the staff and business owners of web applications. Web application monitoring tools have simplified the process, enabling server administrators to respond immediately to issues thanks to robust instant alerting systems.
- Maximizing efficiency: Web application monitoring tools reduce the time-to-repair (TTR) associated with web app issues and reduce the confusion around targeting customer-facing areas to improve. Investments in monitoring tools are increasingly seen as the best way diagnose web app errors, speed up the feedback loop on web app improvement, and maximize the efficiency of web app teams. Bottomline: Less firefighting equals more focus on improvement. The efficiency and non-intrusive hum of web monitoring tool helps to secure web app development, maintenance, and improvement. In addition, it supports a focus on web app product development and features, resulting in a further refined products and faster launches.
- Increasing user satisfaction: When web apps are functioning properly, customer/user complaints are less frequent and the level of reported user satisfaction increases dramatically. When customers and users are happy, other metrics improve as well such as retention rates, bounce rates, sales, revenue, and a variety of other things. The bottom line here is that website visitors (especially paying customers) expect web apps to function properly, so monitoring can help to meet that expectation.
Web Application Monitoring Tools – Free Trial
Still not convinced? Sign up for a free trial of our monitoring tools and see the benefits for yourself. Our point and click scripting interface enables you to interact with any web application, including: Flash, AJAX, Silverlight, Java, HTML5, PHP, Ruby on Rails, .NET and more!
Article Updated: February, 2016