Website Monitoring: Improve Customer Conversion and Retention

If your business relies upon e-commerce or online marketing channels to attract customers, it is important that you consider the impact poor website performance can have on your business. At a recent Velocity Conference, Eric Schurman (Microsoft) and Jake Brutlag (Google) presented; “Users who experience a 2-second site slowdown make almost 2% fewer queries, click 3.75% less often, and report being significantly less satisfied with their overall experience.”

With both revenue and customer satisfaction on the line, monitoring the performance, availability and effectiveness of your website is critical. Manually-based website monitoring is not an option. It’s costly, time-intensive, and inconsistent.

Website Performance Test – Testing Olympic Game 2012 Websites [Infographic]

Website Performance Test

As one of the world’s most important sporting events the Olympic Games attract millions of people from around the world. The mass media websites that cover the Games must be able to work under unprecedented loads of traffic. The Dotcom-Monitor team decided to take the opportunity to run a website performance test analyzing how the most powerful mass media websites respond to this massive influx of website visitors during the Olympic Games.

We setup website performance monitoring using two Dotcom-Monitor solutions: ServerView and BrowserView Platforms.

Website Server Speed Test – Impact of Traffic Loads on Euro Sites [Infographic]

Website Server Speed Test – As worldwide soccer fans went crazy about Euro 2012, the Dotcom-Monitor team took advantage of an opportunity to study how popular media site servers covering Euro 2012 behave when thousands of visitors converge on these websites. Dotcom-Monitor ran website server speed tests and monitored the most popular media site servers covering Euro 2012 from June 8 – June 15, which enabled us to validate how the performance of these media website servers changed and how well the tech teams had prepared for a surge in website traffic due to the Euro 2012 event.