Black Thursday Eve, Black Friday, and Cyber Monday, are here and web sales are expected to increase up to 18% this holiday shopping season compared to 2011, according to ComScore. Last year’s online retail holiday sales were $37.2 billion. Unfortunately, some website owners will discover that their website’s speed and performance does not meet customer expectations and they’ll miss out on their piece of the web sale pie.
So, with pressure on e-commerce websites to perform, web operation personnel are tasked to make websites look great and handle the stress points of added holiday traffic. Moreover, 2011-2012 has seen an explosion in the use third-party apps such as widgets, social media buttons, and third party icons that impact website speed and performance.