web application monitoring tools

The Rise & Rise of Web Application Monitoring Tools (& their benefits)

As organizations further embrace the cloud paradigm and deploy more applications to the cloud in 2013, web application monitoring tools need to continue to evolve to serve a growing and more demanding marketplace. Moreover, the metamorphosis of web applications into a complex hybrid of web and on-premise is expected to accelerate in 2013.

As industry reliance on web applications grows, the need for cost-effective solutions that ensure web operations, and protect online company reputations and revenue streams grows with it. Web monitoring tools, which constantly survey web applications for availability issues, performance bottlenecks and maintenance alerts, have emerged as the most cost-effective solution.

Website Monitoring: Improve Customer Conversion and Retention

If your business relies upon e-commerce or online marketing channels to attract customers, it is important that you consider the impact poor website performance can have on your business. At a recent Velocity Conference, Eric Schurman (Microsoft) and Jake Brutlag (Google) presented; “Users who experience a 2-second site slowdown make almost 2% fewer queries, click 3.75% less often, and report being significantly less satisfied with their overall experience.”

With both revenue and customer satisfaction on the line, monitoring the performance, availability and effectiveness of your website is critical. Manually-based website monitoring is not an option. It’s costly, time-intensive, and inconsistent.