From expecting your website to load in milliseconds to constantly judging your website aesthetics, today’s 21st century e-commerce customers have exceedingly high expectations and it’s up to you to have the right website monitoring solution in place to manage end user experience and address these demands.
If your business relies upon e-commerce or online marketing channels to attract customers, it is important that you consider the impact poor website performance can have on your business. At a recent Velocity Conference, Eric Schurman (Microsoft) and Jake Brutlag (Google) presented; “Users who experience a 2-second site slowdown make almost 2% fewer queries, click 3.75% less often, and report being significantly less satisfied with their overall experience.”
With both revenue and customer satisfaction on the line, monitoring the performance, availability and effectiveness of your website is critical. Manually-based website monitoring is not an option. It’s costly, time-intensive, and inconsistent.
Could a lack of Black Friday website outages in 2012 indicate a middle age for e-commerce? At this point during the holiday season of Black Friday 2012 and Cyber Monday 2012 online retail websites are more stable, but slower, and have increased in size, according to our monitoring and data we’ve seen. Moreover, these same websites are increasingly composed of a family of third-party hosted elements, that are “cooler” but are often less stable than the website itself. While 2012 didn’t see Black Friday website outages in the manner of 2011, there is an apparent e-commerce shift, perhaps indicative of a middle age.
Dotcom-Monitor recently chose 20 midsized online companies to monitor for one week from those ranked 500-600 in the Internet Retailer 2011 ranking. We focused our monitoring on a demographic that encompasses what is considered a mid-size company, not large enough to have inexhaustible budgets, and just large enough to begin considering ways to optimize web site performance. By testing their websites at a 15-minute frequency from nine North American monitoring locations for seven days using a non-caching, Internet Explorer browser we were able to pinpoint potential areas to improve and issues to avoid.