On February 15, 2012 I had the privilege of presenting a talk on website performance monitoring to 800+ of the world’s top online retail IT experts at the renowned Internet Retailer – Website Design and Usability Conference (IRWD) in Orlando, Florida alongside Matt Hoenck, the IT Director at Thymes.com. Competition is fierce in online retail and the stakes are high as more and more shoppers switch from bricks-and-mortar to online buying. Online retailers must remain informed of new technologies that improve website uptime and performance, (such as the new UserView Monitoring – Video Capture) and strike the right balance with user experience expectations involving website design and usability.
Webpage Load Speed
The suspicion that site speed might be a ranking factor for Google was just a suspicion; that is, until April of last year. Google plainly stated site speed as a factor in SERP (Search Engine Results Page) ranking. What does this mean? Website performance monitoring needs to become part of your SEO process – if it isn’t already.
CDN Monitoring to enhance “Client Experience”: The use of Content Delivery Networks (CDNs) allows interactive agencies to position online media, such that client website and web applications load faster for a better user experience, and improved website “results”, such as – impressions, conversions, and online sales. However, use of CDNs is not without risk for both interactive agencies and their clients. By using a CDN, the interactive agency is also losing some insight into the performance of/and direct control over the online content. In fact, several issues can develop within a CDN that adversely affects online content and the websites that interactive agency’s produce for clients. As a result of these issues, the interactive agency’s relationship with its clients can suffer. However, when external CDN monitoring is in place the interactive agency maintains insights into performance issues that occur to online content positioned on a CDN network and therefore can better serve its clients.
An icon in the Twin Cities triathlon community, Jerry Bous, has a website problem that’s good to have. He has been able to parlay his love for the sport of triathlon into an occupation as THE triathlon race announcer as well as owner of the very popular and respected website www.MinnesotaTriNews.com.
But, the problem — similar to a triathlete who plateaus in their swim/bike/run speed at this point in the racing season — is that Jerry’s website may have recently “plateaued” in response time and in order to continue to improve is likely in need of some ongoing response time and performance monitoring.
As many of the online retailers we spoke with at Internet Retailer Conference & Exhibition (IRCE) noted, putting together all of the pieces for a successful online presence is difficult. Many of the online retailers at the show were at IRCE to out-source pieces of their business since it is more effective and cost-effective to do so. In many cases. Dotcom-Monitor’s suite of Application monitoring, website monitoring, and other network monitoring tools make it easier for the online retailer s to focus on what they’re best at – serving customers.