WordPress is a great platform for easily creating websites, but it suffers from a flaw that can be fatal in today’s SEO world: It’s slow. Everyone knows it’s slow. The problem is, users are impatient, and you’ll likely lose customers when your WordPress site loads in anything more than the acceptable response time. And it gets worse: Google factors in website load time when determining search engine rankings so if your site is slow users never make it to your site at all.
Webpage Load Speed
Is your website speed killing your SEO efforts?
A waterfall chart, a form of data visualization that maps the cumulative effect of sequentially introduced values, can help. When tracking Web performance, a waterfall chart can help determine how long it takes for each action between the Web server and the user when a user accesses a website. This data can help website administrators understand how individual elements of a their sites are impacting performance.
The web is trending bigger in absolute terms of size, requests and content. User expectations are, however, trending in equal measure towards faster speeds.
Is there a new website speed standard? The gap between shopper expectations and e-retailers’ performance is expanding at an exponential rate as consumers identify an ideal load time at less than three seconds.