Is Your Website Mobile Friendly? The Mobile Speed Test

So why do you want to know if your website is mobile friendly? Most likely it is because you have heard about last year’s announcement from google over at google webmaster central. It turns out that Google has updated their algorithm to significantly increase the weight of mobile-friendliness as a ranking signal. That’s right, significantly! So, optimizing your site for mobile is the way of the future!

GoogleBritoliDevicesCompression

Google Releases Brotli to Improve Web Page Load Speed

At Dotcom-Monitor we agree with Google that “we think that internet users’ time is valuable, and that they shouldn’t have to wait long for a web page to load.”  This was their opening message today when they announced the release of their new compression algorithm, Brotli. Brotli was named after a small bun in Switzerdeutsch (Swiss German). Google goes on to state that “The smaller compressed size allows for better space utilization and faster page loads.”

 

This release continues to support the fact that Google is committed to providing the best possible mobile browser experience. Google has stated that this is just another way they are trying to help the industry squeeze just a little more data to end users while optimizing data transfer fees as well as battery usage.

What remains to be seen is whether the industry as a whole will agree with Google that the brotli algorithm is the best available and will be implemented in future browser versions.  Google has published their own internal study comparing different algorithms here: ‘Comparison of Brotli, Deflate, Zopfli, LZMA, LZHAM and Bzip2 Compression Algorithms.  While others in the industry have already published their own comparisons to a much larger group of algorithms here: httpss://quixdb.github.io/squash-benchmark/#results.

3rd Party Content Monitoring

Most websites that exist today rely on 3rd party elements in one form or another.  For example, there are many services to gather analytics about site traffic such as Google analytics, but in order to work properly they require you to load a small script as a part of each web page like www.google-analytics.com/analytics.js.  This is a small JavaScript file that is called when a page loads.  This JavaScript file enables Google to record user traffic throughout a website.  Most of the time, this file loads very quickly and efficiently, and often times it is already cashed on the local browser because it is such a common file, but if something ever goes wrong with the servers hosting the script, it could end up negatively impacting the page load speeds of your website.

There are a number of reasons that you may use data or files hosted on third party servers, perhaps the files or scripts are updated often and you want to be sure that you have the latest version.  Maybe the scripts help gather data for you like Google analytics does.  Perhaps you are trying to optimize page load speed for all users in diverse geographic locations by using a Content Distribution Network (CDN).

Monitoring CDN Performance

Monitoring SSL Migration – The road to HTTPS being the default on the web

 

Google Announces HTTPS as a Ranking Signal for SEO

It’s official, Google openly “encourage(s) all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

On Wednesday, August 06, 2014 – Google announced HTTPS as a ranking signal for SEO. If you’re not familiar, Hypertext Transfer Protocol Secure (HTTPS) is a communications protocol for secure communication, protecting the connection to the website through authentication and encryption. Utilizing HTTPS to secure all traffic on your website ensures your site visitors that their information, both what they consume and what they submit, is secured from prying eyes as the data travels across the internet.

For the most part, you do not have control over where your data travels in between your web servers and your visitors browsers, but you do have control over how that data is secured.  Encrypting your traffic prevents hackers, governments, security agencies, ISPs and anyone else who might try to view your data from doing so.  It also helps protect your site from fraud and helps protect your visitors’ identities and reputation.