New Image Formats Aim to Combat Website Bloat

Not much progress in supporting image formats has been made since the standard JPEG, GIF and PNG formats were brought to market more than 15 years ago. The reason is simple: Supporting new image formats across different browser types is hard. However, two new image formats have come on the scene in the last few years and have recently started to gain traction as a way to optimize images: WebP (put forth by Google) and JPEG XR (backed by Microsoft).