Better prepared. Get a monitoring service that conducts automatic trace route diagnostics when downtime and outages occur. And lets dream a little here…won’t it be cool if a website monitoring service took a video of the error and you could play it back so you could see what your user’s experienced? Website monitoring with video capture of downtime errors…so 2013 sounding, isn’t it? Or is it?
The big day came and you had the high ground, your website was great, you even had some good, cheap monitoring in place, but oops…it turns out that monitoring was a little too cheap. It turns out your “hey, this is cheap” website monitoring service cached the Domain Name Server (DNS) process. You had a DNS issue and you didn’t know it …but your customers did.
For some online retailers the post Black Thursday eve, post Black Friday, post Cyber Monday analysis will be a time of joy and dreaming about a repeat in Black Friday 2013. For others it will be a tired “it was a perfect storm” excuse and finger pointing starting on Tuesday morning Nov. 27, 212. Why? Because invariably there are going to be websites that crash and burn during these peak days in the Black Friday 2012 online retail season. So, lets jump ahead, Back to the Future-style, and provide a few advance diagnostics that these soon-to-be, crash-and-burn online retail websites could have done in 5-minutes to save their 2012 seasons – before the big online shopping days actually arrive.
Dotcom-Monitor is currently monitoring the 12 Minnesota online retailers that ranked in the Internet Retailer 500 list in 2011. The website monitoring platform is currently aggregating information on Minnesota online retailers webpage speed, uptime / downtime, and details on the page element performance. Website homepages are being tested via an Internet Explorer browser running full page renders every 15 minutes from nine North American locations. These tests will not only provide a baseline for Minnesota’s top online retailers, but will also provide Dotcom-Monitor the data and analytics to pinpoint issues that occur on these Minnesota online company websites in relation to Black Friday, the Holiday Season and the increased traffic and server stress that will ensue.