Minnesota’s Top Online Retailers Prep Websites for Black Friday Rush

Based on Internet Retailer magazine’s listing of the Internet Retailer 500, there are 12 Minnesota companies that ranked in the top 500 in 2011. With that in mind, Dotcom-Monitor (also a Minnesota-based company) set-up basic monitoring on these 12 top Minnesota online company homepages (run your own test here). The website monitoring gathered information on Minnesota online webpage speed, uptime/downtime, and details on the page element performance. By testing their home pages using an IE browser running every 15 minutes from nine North American locations over the course of a week, Dotcom-Monitor was able to pinpoint issues that are occurring on these Minnesota online company websites.

Company stakeholders are also carefully watching when highly publicized website crashes (such as Target’s website crash in 2011) impact Minnesota online retailers revenues and reputation with buyers. In 2012, according to Internet Retailer magazine now nearly all Minnesota online companies are monitoring their Web apps for performance. Monitoring helps these companies detect and diagnosis website errors during critical periods like the upcoming Black Thursday Eve, Black Friday, Cyber Monday, and the Holiday shopping season.