Interactive Agencies: CDN Monitoring to enhance “Client Experience”

CDN Monitoring to enhance “Client Experience”: The use of Content Delivery Networks (CDNs) allows interactive agencies to position online media, such that client website and web applications load faster for a better user experience, and improved website “results”, such as – impressions, conversions, and online sales. However, use of CDNs is not without risk for both interactive agencies and their clients. By using a CDN, the interactive agency is also losing some insight into the performance of/and direct control over the online content. In fact, several issues can develop within a CDN that adversely affects online content and the websites that interactive agency’s produce for clients. As a result of these issues, the interactive agency’s relationship with its clients can suffer. However, when external CDN monitoring is in place the interactive agency maintains insights into performance issues that occur to online content positioned on a CDN network and therefore can better serve its clients.