With the advent of video streaming comes a rise in performance problems, including pixilation, buffering, and latency. Therefore, the importance of keeping the stream flowing has never been more crucial; every second of delayed video load time increases the likelihood that your target market will go elsewhere for the content.
Internet browsing habits are increasingly visual and video content has taken off in a big way. In fact, Cisco’s Visual Networking Index Forecast predicts over 90 percent of all content on the Net will soon be in some form of video. Cisco also notes the incremental growth in Internet traffic between 2014 and 2015 at 17.2 exabytes per month. As a result of this growth in visual browsing habits, video has become a key component of content strategy.
There are significant challenges when creating quality video experiences and effective video streaming is dependent on several independent functions within a larger system. Broadly speaking, these independent functions include: compression technology, availability of bandwidth, and network infrastructure. If any single component within the system performs poorly, user experience of video streaming can be negatively impacted.
To ensure an optimized user experience involving video streaming, website administrators should implement streaming video monitoring.
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