Website Monitoring: Improve Customer Conversion and Retention
If your business relies upon e-commerce or online marketing channels to attract customers, it is important that you consider the impact poor website performance can have on your business. At a recent Velocity Conference, Eric Schurman (Microsoft) and Jake Brutlag (Google) presented; “Users who experience a 2-second site slowdown make almost 2% fewer queries, click 3.75% less often, and report being significantly less satisfied with their overall experience.”
With both revenue and customer satisfaction on the line, monitoring the performance, availability and effectiveness of your website is critical. Manually-based website monitoring is not an option. It’s costly, time-intensive, and inconsistent.
February 14, 2013
